Posted by: Victor Asemota, Contributor, The Guardian
The biggest news in technology recently has been Amazon’s acquisition of the premium grocery chain – Wholefoods – for $13.7 billion. The acquisition was unexpected, and it came as a surprise to a lot of people. This takeover is surprising because Wholefoods is a niche business selling healthy primarily organic food to upmarket customers. Their shops are not as ubiquitous as other retail chains. The first thing I mentioned on Twitter when I heard the news was “Amazon is buying a demographic” and not just a business.