Demonstrate your latest home décor and giftware items to C-Level decision makers: We are able to deliver a high number of C-Level decision makers to the exhibition thanks to the strong local industry support and targeted VIP Visitor campaign. This means that you will be able to meet one-on-one with the person who can sign the contract there and then.
Export to an emerging market: Despite the recent economic recession, the Global Retail Development Index states that Nigeria’s retail sector made a national sale of N38tn ($125bn) in 2016, the highest retail sales in Sub-Saharan Africa in that year. Nigeria has a rapidly growing middle class consumer market, and has seen furniture imports of $250 and clothing and accessory imports and $765 in recent years. With this pace set to continue, the time to invest is now.
Appoint local agents and representatives: Our local team of industry experts are well associated with reliable agents and resellers. We will work to connect you on-site with the right agent for your business and sector, making the process of exporting to a different market a whole lot easier.
Secure bulk orders from over 3000 buyers: Our visitors include top buyers from the formal & informal retail market, wholesalers, importers and interior designers such as: Jumia, Homely, Eventions, Bistocks, Zed Heich Enterprise, Adam and Eve, Agatha interiors, The Great Room, Gemona West, CC Interiors, Inu Designs, Grant Quartermaine, Blue Mahogany and Caxton Alile Living to name just a few.
Raise brand awareness through the HD&G multimedia marketing campaign to over 7000 professionals: Our multimedia marketing campaign reaches a vast number of retail professionals across Nigeria. The pre-event coverage exhibitors/sponsors benefit from includes: direct email campaign to 7000 professionals, promotion via over 20 digital & print media partnerships, 3 billboards in prominent locations, 10,000+ visitor tickets distributed at high level meetings and throughout the local Nigerian markets, Industry body and Association marketing campaigns, digitised ‘Buyers Guide’ and radio and TV coverage; All this means that your brand’s explosion into the retail space in Nigeria starts well before the actual exhibition.
What makes us different?
As well as the above, there are a few things that really make Clarion Events West Africa and home décor & giftware Nigeria stand out as the right marketing strategy for your business.
Local support and tailored service: With over 20 years’ experience in the African events industry and a dedicated local team that understands the market, we deliver an event experience that is tailored to meet your business’ needs - whether that means taking the pressure off by assisting with logistics, stand build and VISAs, or helping to arrange meetings with your VIP customers; we work with you to understand your business and maximise your ROI.
For the Industry, By the Industry: We know events. We also know that the people best placed to advice on how to ensure a successful exhibition for both buyers and sellers alike, are those who work within the industry day in, day out. This is why we select the best in the business for our Advisory Board – no other retail exhibition has the same high level of local support from both VIP Buyers and Industry Associations.
Business and sector focused: We focus solely on showcasing the best homeware, furnishing, interior décor, textile and gift products and brands to local buyers. The concentration of professional visitors from this targeted sector ensures that everyone you meet at the exhibition will be a useful connection.
Unique visitors with massive buying power: 95% of the Nigerian retail sector is dominated by informal retailers, 40% of which do not travel to international trade fairs - resulting in many countries sending representatives to Nigeria to meet with these buyers. The majority of home décor & giftware visitors will be buying for these informal markets, giving you access to buyers that you won’t meet at any other exhibition.